IAB Whitepaper: Privacy and Tracking in a Post-Cookie World
IAB recently published a whitepaper that discusses and evaluates the various alternative solutions for our current state management landscape. By targeting the constraints and limitations that the...
View ArticleDigiTrust Effort Resurrected with a Standardized User ID for the Web
In 2014 following a comprehensive IAB working group effort, twenty leading third party ad tech platforms formed and funded DigiTrust in an effort to standardize the user ID across the web. The...
View ArticleRecruiting all Ad Tech Platforms
The DigiTrust initiative offers a better user token for the web, with material improvement in managed revenues, a level playing field with dominant 1st parties, and reduced ID syncs for a better...
View ArticleAd Technology Platforms Commit DigiTrust Support
20 of the leading ad technology platforms, powering digital advertising automation for premium publishers and marketers, have stepped up to commit their support in removing billions of daily trackers...
View ArticlePublisher Call to Action: Join DigiTrust Now!
DigiTrust is a non-profit industry consortium comprised of online marketing technology platforms and digital publishers who support a standardized user token in order to improve the consumer online...
View ArticleFive Reasons for Publishers to Support the DigiTrust Standardized ID
The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily. Here...
View ArticleCalling All Platforms: Join Now to Take Part in Deployment
Join the biggest publishers in the US and UK along with more than 20 major advertising platforms as we finalize the legal and technical requirements for a shared user ID. DigiTrust is a non-profit...
View ArticleDigiTrust Launches; Quickly Ramps Global ID Coverage
In Q1 of this year we assembled about 25 leading ad tech platforms and 25 premium publishers for a Q2 working group process. The goal was to discuss DigiTrust deployment requirements and concerns in a...
View ArticleKey Organizational Tenets
The user token (AKA user ID) is the single most important component of the digital marketing ecosystem. User tokens allow companies to recognize their audience (while not necessarily *identifying*...
View ArticleDigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29...
– Programmatic ecosystem establishes neutral user ID standard to eliminate “web trackers” and improve consumer experience. – Standardized user ID offers better audience recognition, scale and yield. As...
View ArticleThe Imperative of Neutral Industry Standards for Consent Management
The point of industry standards is to form a common, collaborative layer upon which all participants can accelerate innovation, and therefore offer more (and better) products and services to the...
View ArticleA New Chapter for DigiTrust!
We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB...
View Article#TrackLash and The Coming Cookie Apocalypse
There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment,...
View ArticleDigiTrust – The Final Chapter
Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the...
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